Search Engine Optimization Strategy
What is SEO?
Optimizing websites help ranking in search engines
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results…. SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.”
Search engine optimization is a very general term that encompasses a number of theories and practices. These can include link building, content building and optimization of HTML code. One of the interesting parts of SEO is that it is always changing and evolving. As search engines refine the way they search, index and rank websites, the practice of optimizing a website continues to be a work in progress.
Found By Design Optimized Websites
Found By Design employs strong optimization techniques in the way our websites are built. Our coding is designed to be valid code, the structures are written to put the important information first and we continue to optimize them as needed. In addition, we continue to instruct our clients on how to write effective content that gets them ranked. We also help them avoid the pitfalls of the wrong practices that would cause the search engines to ban a website.
Below are articles written about SEO. These should help anyone get a better idea on optimizing a website. Don’t worry, we do save the best advice for our clients!
I had a big “oh my” pause moment today in regards to Google. In doing some research in regards to SEO today, I noticed something. I had seen this before, but never really found the time to explore it very far. It was a newer feature that Google is now offering…
Full Article: Google Profile - A Moment of Pause
I am getting rather tired of web “professionals” that want to complain about Google, and for that matter other search engines as well. Its one thing to offer criticism on what and how search engines work…But what I am referring to are the complaints about how Google…
Full Article: Quit Complaining About Google
Recently I read an post on a webmaster’s forum discussing the secrets of search engines that Google will not tell you. The gist of the posting was that Google will not tell you what successful webmasters are doing to get ranked. It also indicated that webmasters themselves are not sharing much of the information. Personally, I think the nature of…
Full Article: Google Secrets - Why doesn’t Google Tell Us Everything
After hearing about the Bing / Twitter search association, I began to get some great expectations. It seems Microsoft is working hard to make Bing a worthy opponent, and I expect they will eventually. So when they announced a partnership with Twitter for search results, I began to see a real jump. After all, those of us that use Twitter have long hoped it might make some sort of difference with SEO. So…
Full Article: Bing Misses the Mark with Twitter
I recently read an article about Linking Strategies for 2009 and one point stood out to me as something I should share. This point revolves around how the perfect anchor text in a link to your website could have a negative impact on your website’s search rankings. You need to know how this works for effective link building.
Full Article: The Penalty of Perfect Incoming Links
SEO blogs, experts and amateurs have been talking about this duplicate content “penalty” for quite some time and in many ways the talk is off base! In this article I plan to explain what this so-called “penalty” is supposed to be and why duplicate content is not an issue on your website. So settle in and enjoy!
Full Article: Quit Stressing over Duplicate Content
There are a number of ways to optimize your website for search engines, one of which is the use of video. Most people immediately think of video as being this mega viral thing that takes the world by fire. However, not all videos have to be big viral hits to be effective.
Full Article: Does Video Add to SEO?
While I am not a cat person, this image really caught my eye! Found on Photobucket.com, check this out. If you are interested in checking out or possibly using Photobucket.com, here are a few details to help.
Full Article: Not a Cat Fan, but Wow!
For quite some time, there has been talk about finding “keyword rich” domain names when selecting a domain name for your website. In reality, this does not really matter… at least not for reasons you might think! Domain name choosing strategies…
Full Article: Why Choosing a Domain Name May Not Matter
Recently, we added an option for our clients to allow them to add a custom line of text at the bottom of their website. The intention was to allow them to have an additional point in which they can add basic content that will be site-wide and add to their SEO strategy. One of my clients had a question…
Full Article: Q&A: Footer Text Options