PPC vs SEO
Is Pay Per Click better than organic SEO?
Adwords PPC vs Organic SEO Results
Many people use Pay Per Click for their main internet based presence. With a PPC strategy you are almost guaranteed to be on the first page of the search results for any keyphrase you want. But that comes at a price.
For example, using Google Adwords Traffic Estimator, the following term for a mortgage related website would cost the following:
“refinance mortgage loans” would average $19.82 - $29.73 everytime someone clicked on the ad. Google estimates that you would get roughly 12 - 20 costing you $240 - $590 per day! On a 30 day cycle that can easily top $10,000!
In my humble opinion that is CRAZY!
Sure, a PPC campaign can provide opportunities, but so can a carefully crafted and executed SEO strategy for “Organic” results. In other words, with the right strategy and technique, you can make Google fall in love with your website and be ranked at the top of the search results for your industry! All of that at a small fraction (sliver even) of $10,000!
So which is better? How much money do you have? My money is on the SEO strategy. We can offer suggestions and advice on a specific PPC campaign to help you maximize your returns, but nothing beats the power and strength of a solid Website Strategy designed with solid SEO techniques! Those that rely solely on PPC campaigns simply are not ranked high enough organically.
(If you know one of these people, offer to refer them to a solid solution like Found By Design.. they may give you a fee for helping them save so much money!)
